a worthy portfolio
Wearing many hats across my professional career helped me hone my core talents: writing, design, storytelling, and problem-solving. Using the skills I learned from being independent news publisher, event producer, and author, I made a seamless pivot into the wonderful world of UX and content design.
I’m currently a full-time content designer open to new opportunities in content and UX design. Here’s how my past work shows up in the world.
content + design
Content Design @ Cruise Automation
I was the first content designer at Cruise fully dedicated to Delivery products. I worked on the end-to-end (E2E) experience for both merchant and consumer flows, from a person opting-in for self-driving delivery to the vehicle arriving with the order and leaving. I actively contributed to research, design and messaging choices across a range of communication channels including SMS, mobile web, and a completely new interface with the Origin.
While in charge of content for Delivery, I stress-tested our Content System to see how it covered delivery needs, then added a section for missing delivery-specific terms and patterns. I worked with Product & Research on usability test sessions to optimize the Bolt vehicle experience, and audited the user’s SMS journey and optimized it for scaling.
Case Studies: E2E driverless delivery and SMS audit & scaling
Press: Cruise will start ‘rescuing’ extra food from San Francisco restaurants
Content Design @ Rivian Automotive
When I got to Rivian, they were under pressure to release the first model of trucks and start production. I hit the ground running and was able to deliver MVP-quality messaging and design–with fast-follow updates in tow.
I worked on the in-vehicle experience, mostly for user-controlled mechanical features and others that involved connected devices. I led content and helped with UX strategy to deliver useful and approachable instructions, descriptions, error states, and more.
Case Studies: Camping, Charging, Notifications, and Terms
Software Spotlights
Camping: App for an optimal camping experience
Pet Comfort: Mode for safely leaving pets in vehicle
Awards
2022 CDN People Awards: Best User Experience Design Team Award
2022 MotorTrend Awards: Truck of the Year
UX Design Projects
From industry studies and usability testing to HiFi wireframing and prototyping, I’ve practiced and implemented all parts of design for optimal user experiences.
End-to-End Design Projects
FoodLife: Product design for intentional eating
GalleryPal: Design sprint challenge
LINK about it: Social product design
Web Redesigns
Atypical (2024) - Event and media curation
I Deserve It (2022) - Wellness nonprofit
Blake Amos (2021) - Musician
Content Strategy
Flyer for Atypical House event, 2019
Outside of the tech space, I have designed and curated content for social events, growing brands, and public workshops. This includes promotional copy and event branding for social media and email marketing campaigns; curating Instagram feature pages; and event experience development.
Copywriting
Atypical – Event descriptions and social media promotion
Promo newsletter – Event reviews & previews
Set Gala 2020 newsletter – Event marketing
Curation
Candid New Orleans - Photographer features
Writing As Activism - Virtual workshop
theylovetheradio - Art & music curation
writing
Community Spotlight art (via Preservation Hall Foundation)
Journalism
Once a news publisher, I was able to sharpen my storytelling skills by writing news and feature stories that deserved to be told.
Business Profiles
TPN, a modern clinician referral platform
Cherry Coffee: Roasted in New Orleans
Your Happy Garden and the Love of Landscaping
Caring about the mental health of children, adults and families
Music
Offbeat Magazine cover stories, features, and album reviews
Community Spotlight: Louis Armstrong Jazz Camp
Community Spotlight: Kinfolk Brass Band
Features
Amistad Research Center, Hancock Whitney partner to ‘use history to uplift’
‘Spy Boy Dow’ premieres at Film Fest
Three Xavier alumni return as doctors, authors, and commencement speakers
Creative Writing
Writing ‘Old Fears’ at the peak of a pandemic (March 2020)
I have a deep passion for art and expression. My favorite medium is the word. I write with variety, purpose, and feeling, hoping to connect with others no matter the time or space. Explore. Enjoy.
Micro-poetry
Shorties • Unrequited • Perfection
Poetry/Prose
Old Fears • Stop Motion • Which Hue Are You?
Essays/Opinion
‘Money Trees’ in Paris
A fantastical future for a Central City market
Looking to hire someone like me? Want to learn more? In the mood to wax poetic? Drop me a line.